Challenge: As New Mexico’s largest holiday lights show, serving over 120,000 attendees annually, New Mexico BioPark Society sought event ticketing software that was just as well curated as its River of Lights Festival. From uncoordinated ticket sales to experiencing limitations with the city’s exclusive ticketing partner, Tessitura, NM BioPark Society’s event ticketing system was not effectively meeting its growing concerns. They needed an event ticketing partner that could c