Frequent IT Failures to Seamless Sales: Modernizing Ticketing for a Nonprofit Performing Arts Theatre
- Lindsey Varlack
- Nov 20
- 2 min read
Updated: Nov 21
Challenge:
The Egyptian Theatre, a historic venue opened in 1926 and programmed by the non-profit Park City Performances since 1981, enriches the community through year-round performing arts (theatre, music, dance, comedy) and civic programs. Since March 2010, the theatre has partnered with HoldMyTicket to modernize its ticketing.
Prior to working with HoldMyTicket, the Egyptian Theatre relied on an in-house server to power their ticketing system. Maintaining it required additional hours for IT service, and if the system went down, ticket sales were halted.
"Our ticketing system was dependent on our in house server. It was horrible due to the issues associated with keeping the software current and operational."
The Egyptian Theatre is a venue with assigned seats, and providing their patrons with the ability to choose their own seats is essential to their ticketing solution. An avenue to market and promote their events online is also a must for the theatre.
Solution:
Fixing Egyptian Theatre's issues related to their outdated in-house-server ticketing setup was simple. As premier performing arts theatre ticketing software, HoldMyTicket's web-based cloud format rid The Egyptian Theatre of their dependency on in-house servers.
The theater now leverages HoldMyTicket's box office software, Swarm, to sell and print tickets. HoldMyTicket custom designed an interactive seating chart and integrated the theatre's event listing into their website. Given the non-profit status of the theatre, the comprehensive financial reports provided by HoldMyTicket's intuitive data analytics reporting are essential and appreciated.
Using our event ticketing platform, Spark, Egyptian can seamlessly manage his event calendar and ticket sales, as well as market his events via social networks and newsletter messaging.
"HoldMyTicket was one of the best things to ever happen to our theatre. They have been so marvelous to work with. Always responsive and concerned about our needs. Our ticket sales and marketing abilities have been enhanced enormously with customized improvements and functionality. We love our partnership." - Randy Barton, The Egyptian Theatre
Results:
Significant cost savings by eliminating the need for frequent IT service visits.
Better streamlined event creation with automated tools and a user-friendly technology suite.
Key Services:
Printed and digital ticketing
Box office software
Interactive seating chart
Data analytics reporting
