Capacity Management Ticketing: Reduced Wait Times and Better Control for a Christmas Lights Show
Challenge:
As New Mexico’s largest holiday lights show, serving over 120,000 attendees annually, New Mexico BioPark Society sought event ticketing software that was just as well curated as its River of Lights Festival.
From uncoordinated ticket sales to experiencing limitations with the city’s exclusive ticketing partner, Tessitura, NM BioPark Society’s event ticketing system was not effectively meeting its growing concerns.
They needed an event ticketing partner that could control frequent overcrowding, enable bundled admission to multiple activities, and offer additional customer service support throughout the season.
Solution:
As one of the best ticketing software for seasonal attractions with over 15 years of experience, HoldMyTicket designed a tailored solution featuring our complete suite of event ticketing technology and resources.
Through a discovery meeting, our expert team assessed NM BioPark Society’s ticketing system to identify a compatible solution. By leveraging our expansive expertise, we shared insightful guidance to help NM BioPark streamline seasonal admissions.
“River of Lights is one of our largest and most important fundraising events at the New Mexico BioPark Society, and HoldMyTicket has been a reliable partner in helping us manage ticketing for this large-scale, month-long event,” said Kent Berry, Events Director at New Mexico BioPark Society.
The solution features an array of HMT’s zero-cost, ticketing tools and resources. With our ticketing system software, Spark, NM BioPark can apply timed ticketing, designating specific time slots for guests to enter the festival. Additionally, the event add-on feature enables seamless cross-selling of related activities and cross-venue bundles offering entry to other venue events.
Swarm’s mobile ticket scanning app paired with easy-to-use hardware enables efficient ticket scanning and walk-up sales. We ensured early setup for NM BioPark, shipping quality-assured hardware just in time for the upcoming season. Prior to kickoff, we assisted with staff training on the new technology. Throughout the event schedule, we coordinated bi-weekly meetings to address any concerns or questions.
“The platform is user-friendly, adaptable, and well-suited to our needs. In addition, the team is responsive and easy to work with, which makes a big difference during a high-volume event. HoldMyTicket continues to be a valuable part of our event's success.”
Results:
- Hour-long wait times cut down to minutes
- Enhanced operational efficiency through improved time management
- Real-time staff coordination systems & streamlined shuttle logistics
- Intuitive fan experience with clean navigation and simplified ticket purchasing
Key Services
- Timed entry ticketing
- Event add-ons
- Ticket buckets
- Promo codes
- Leased hardware
- White-glove client support