REPORTS & ANALYTICS

Yes. With HoldMyTicket, you can easily track your sales velocity and compare performance across events directly within our platform.Here is how you can do it:Track Daily Velocity: Go to your Dashboard and view your daily sales. Clicking on any specific day reveals a full detailed breakdown, including free vs. paid tickets and other specific ticket types.Compare Performance: You can select and compare up to five events at a time to analyze ticket sales trends side-by-side against past events.

Absolutely! HoldMyTicket enables you to analyze performance across all tier levels and promotions directly through your Event Overview sales report, which provides a complete breakdown of your sales data.Here is what you can track:Price Tiers: View total sales broken down by ticket face value and overall quantity sold for each price tier.Promo Codes: Easily see sales performance and usage metrics broken down by promo code to evaluate your promotional strategies.

Yes! You can track and analyze spend on your event add-ons through our dedicated reporting setup.Here is how it works:Separate Add-On Views: Add-ons are viewed and managed as a separate event within the system for streamlined tracking.Per-Ticket Spend Breakdown: You can easily see how much was spent on add-ons relative to each ticket type the add-on was linked to.

Yes! HoldMyTicket offers seamless integrations to sync your ticketing, reporting, and customer data with external CRM platforms and marketing tools.Here is how you can sync and utilize your data:Direct Native Integrations: We support direct connections with major platforms such as Salesforce, HubSpot, Mailchimp, Google, Meta, and TikTok, allowing you to easily transfer customer insights and sales data.Developer API & Webhooks: For custom setups or specialized CRMs, our developer API and webhooks allow you to capture real-time event, order, and buyer data to build tailored data pipelines.

Yes, we make it simple to reconcile your gross ticket sales against net revenue using our Collected Funds report.This report shares a detailed financial breakdown that includes:Gross Sales: Full tracking of your total revenue before deductions.Deductions & Fees: Itemized breakdowns for ticket fees (such as venue and facility surcharges), HMT fees, and merchant processing fees.Adjustments: Clear accounting for all refunds and chargebacks to ensure your final net payout is completely accurate and transparent.

Yes! HoldMyTicket provides full visibility into which marketing channels and campaigns are driving your ticket sales.Here is how you can track your marketing performance:Integrate Tracking Pixels: Seamlessly integrate tracking pixels into your ticketing pages to measure conversions and evaluate campaign ROI across platforms.Sales Report by Tracking Code: Access your sales report broken down by tracking code to clearly view the total sales revenue generated from each specific marketing channel.

Yes! HoldMyTicket natively supports tracking pixels and campaign tracking to measure your entire marketing funnel.Here is how our tracking capabilities support the full customer journey:Native Pixel Support: Easily integrate tracking pixels—such as Google Analytics 4 (GA4) measurement IDs and Meta Pixels (Facebook/Instagram)—directly across your events or globally at the venue level.E-Commerce & Journey Events: Our integrations automatically trigger standard conversion events throughout the checkout flow, such as page views (AddToCart/ticket selection) and completed orders (Purchase events), ensuring accurate cross-channel attribution.Tracking & Campaign Parameters: HoldMyTicket allows you to append custom tracking codes and campaign parameters to event URLs. This lets you trace buyers back to specific ads, landing pages, or promotional channels directly inside your HMT reports and external analytics dashboards.

Yes! You can monitor real-time check-in numbers and attendance stats live during your event.Here is how you can track attendee check-ins in real time:Live Box Office & Mobile App (Swarm): Through our Swarm Box Office app, all ticket scans and Will Call check-ins update instantly across devices. You can search individual buyer profiles to see real-time scan histories, timestamps, and active scan counts as patrons enter the venue.Attendance & Scan Stats Report: Access live scan analytics directly from your Event Overview. This report continuously updates to show exactly how many patrons have checked in versus how many haven't, along with a percentage breakdown relative to total tickets sold.

Yes! HoldMyTicket gives you complete visibility into your no-show rates and un-scanned ticket metrics across both free and paid ticket tiers.Here is how you can track and analyze no-show data:Attendance & Scan Stats Report: Access real-time and post-event reporting that details overall attendance, scan rates, and total no-show counts. You can compare actual door turnouts directly against total tickets issued/sold.Tier-Specific Breakdown: View attendance percentages broken down by specific ticket types—allowing you to compare no-show rates for free RSVPs versus paid admission tiers.Party No-Shows & Purchase Date Insights: Analyze attendance behavior deeper with metrics like "Party No Shows" (entire purchases where no tickets were scanned) and relative attendance rates based on when tickets were originally bought.

Yes! HoldMyTicket automatically collects and reports geographic buyer data to help you analyze your audience and target future event marketing.Here is how you can access and leverage geographic data:Buyer Details & Address Data: Every customer transaction automatically captures buyer location details, including address, city, state, zip code, and country.Synced CRM: Seamlessly link buyer profiles to our ticketing software to view geographic trends across individual buyers, loyal fans, and target customer segments.Targeted Marketing & Ad Tracking: You can use location insights and zip code data to optimize localized advertising, target geographically segmented email blasts, or feed customer data directly into ad platforms (via integrated tracking pixels or export tools) to build geotargeted lookalike audiences for future events.

Yes! HoldMyTicket allows you to automate and streamline how your reporting data is delivered and managed.Here is how you can schedule and access your reports:Automated Email Reports: Set up daily sales report emails that automatically send directly to your inbox, so you stay up to date without needing to manually log in every day. For manual reports management:API & Team Access: Create an API user specifically for reports management or appoint a team member with dedicated access to manually download any reports whenever needed.

Yes! HoldMyTicket makes it easy to track extra funds and contributions raised through checkout add-on donations for your charity events and fundraisers.Here is how you can view and monitor your donation revenue:Add-On Reporting: Donations configured as checkout add-ons can be tracked as a distinct add-on event or item, allowing you to clearly isolate donation totals from standard ticket sales.Per-Ticket & Buyer Breakdown: View detailed sales reports showing exactly how much was contributed per ticket type or order, giving you clear visibility into donor engagement across your event.Collected Funds & Sales Reports: Checkout donations are fully itemized in your overall financial and sales reports, ensuring complete transparency for reconciliation and reporting to donors or non-profit stakeholders.